SLO Brew Branding

SLO Brew is synonymous with live music on California's Central Coast. When they decided to can their beers that had only previously been available on draught at their concert venue, they worked with Studio On Holiday to infuse that musical heritage into the design. Studio On Holiday provided creative strategies for the SLO Brew re-brand, design for their new packaging, and marketing materials to help them spread the word.

Packaging design system for 12 ounce cans, and 12-pack carriers.
Print promotions and merchandise designs.
“Drop Everything” advertising campaign spanning social media to traditional outdoor.
Corporate branding system for SLO Brew’s multiple locations and properties.

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