Ernie Ball

We worked with Ernie Ball’s marketing group to conceive and design a visual system around their latest and most premium set of strings. Paradigms come with a bold claim — they’re guaranteed not to break. With this in mind, we created a package and campaign that paid tribute to Ernie Ball's 40 year heritage, and conveyed strength and confidence.

Gauges are color coordinated for point of purchase visibility. Along with color ways, unique hook phrases and custom typography were developed by Studio On Holiday for each gauge. These established the visual system for ad spots.

Studio On Holiday also conceived an online video campaign featuring musicians who have a reputation for abusing their strings. In the series, we give viewers a peek into guitarists’ home environments while they try their hardest to break strings.